CREATIVE
PORTFOLIO
welcome to my
lil design space.......
Hi, I'm Grace, a Media graduate from Lasalle College of the Arts! I bring brands to life through compelling concepts and visuals that resonate :)
Well, my journey didn't start in the creative fields—let's just say the transition from engineering student to social media enthusiast involved a few tears, a whole lot of grit (and a slight-addiction to YouTube tutorials)
But hey, I found my niche!
With experience in creative direction and content/brand marketing, I'm always excited to develop campaigns with a unique perspective. Scroll down to explore my work!
FINAL YEAR PROJECT -
ORI
As part of my final year project, I was driven to create ORI, a brand that redefines sustainable fashion. Inspired by nature, I wanted to create functional clothing that promoted mindful consumption.
Throughout this project, I directed every aspect of the brand development, from conceptualization and design to market research and brand storytelling.
PERSONAL BRAND -
GET LOOSE
Get Loose was my passion project, born from a love of art and design. It began as a pandemic-era dropshipping experiment, evolving into my own comfortable and stylish clothing line. Within a year, it gained traction, including features on platforms like LILI and Grab, and partnerships with companies like hoolah, Shopee, and Qoo10.
Though no longer active, Get Loose is my reminder of what can be achieved with passion and hard work. <3
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WORK EXPERIENCE -
MONDAYS MADE
During a 3-month contract at Mondays Made, I developed and executed engaging social media campaigns, managing the content calendar and maintaining a consistent brand presence. I researched industry trends to generate creative content and honed my video and photo editing skills using CapCut and Lightroom.
(Click to view each post)
PUBLICATION PROJECT -
AERE
As Art Director for my school brand project - AERE, I spearheaded the visual development for the website and magazine. Embracing the power of AI, i incorporated unique and dynamic elements to create a visually captivating and innovative brand experience.
AERE WEBSITE
AERE PUBLICATION
BRANDING PROJECT -
STUDIO ARCHIVE
As the Art Director for my school project, 'Studio Archive,' I sought to challenge traditional notions of homeware by infusing them with cultural inspiration. Inspired by the practice of foot binding ( a reflection on societal pressures and the female form) I developed a range of homeware products and an accompanying artbook.
OTHER PROJECTS
These design works involved utilizing Adobe InDesign for page layouts and Adobe Illustrator for crafting illustrations, allowing me to bring my creative vision to life.
Don’t be shy -
connect with me? <3
+65 96922295
@gracevanessax